Quick Summary
- ▸ This was a project of software used for customer relationship management (CRM) for an IoT and Home Automation company.
- A fully functional CRM with customer database management at different stages of the sales funnel.
- Statistical analysis tools to support and guide the sales team decision-making.
Overview
This project was done for an IoT and home automation company and lasted one and a half years. It was a project of software used for customer relationship management that allowed the company to maintain a customer database, organize customers at different stages of the sales funnel, run marketing automation and statistics, and perform data analysis for the management of the sales team. CRM stands for Customer Relationship Management — a set of practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The primary purpose of a CRM system is to help businesses build and maintain strong relationships with their customers.
Industries
Services Provided
- Web Development
- Custom Software Development
Approach
The technologies used in this project are the MERN Stack (MongoDB, Express.js, React, Node.js). This project lasted one year and a half, with one senior and two semi-senior developers. The team followed an agile development process, delivering incremental features including the sales funnel pipeline, customer database, analytics dashboards, and automation rules throughout the engagement.
Results
- A fully functional CRM with customer database management at different stages of the sales funnel.
- Statistical analysis tools to support and guide the sales team decision-making.
- Marketing automation and customer retention workflows integrated into a single platform.
