Quick Summary
- ▸ What CodeBranch offered us was the consistency, performance, dedication, and level of care that an in-house team member offers with the scalability and service of an agency which was the perfect combination for us and one I'd highly recommend for others.
- CodeBranch automated the manual tasks required to manage the memberships side of the business.
- Sales became exponentially easier, unlocking product-led growth and self-service capabilities.
Overview
A B2B software marketplace had been working with several vendors, and none of them had worked out. They partnered with Code Branch to act as their engineering partner for their incoming projects. The team scaled to have 3 senior, 1 mid-senior, and 1 junior engineers fully dedicated to the project, plus a lead engineer who serves as a part-time CTO. This is an ongoing project that uses bi-weekly sprints.
Industries
Services Provided
- Web Development
- Custom Software Development
- Fractional CTO
Approach
The project is ongoing and continuous, with the team building a large number of successful features over more than a year of collaboration. A key milestone was the memberships portal, which previously required manual handling for both billing and the activation of membership features on member accounts. CodeBranch approached each sprint as a true business partner — challenging requirements, proposing better solutions, and proactively providing insights without being asked.
Results
- CodeBranch automated the manual tasks required to manage the memberships side of the business.
- Sales became exponentially easier, unlocking product-led growth and self-service capabilities.
- The team proactively proposed better solutions and unique insights beyond the original requirements.
- The engagement delivered consistency, performance, and dedication equivalent to an in-house team.
